The primary objective of the solution is to integrate disparate systems into a single platform BPM (middleware) and create visibility through seamless data flow upwards & downwards as per the materials movement and efficient order management & fulfillment. It provides real-time data for decision making and accountability to different stakeholders in the organization responsible for sales forecasting. 

Typically a Large manufacturer has a Distribution channel and goods are sold through them to Retailers.  In some cases, there are exclusive retail stores too.  Since there is no exclusivity of a single brand with distributors, it becomes difficult to get the sales information to the principal company due to various complexities in the transaction of the distributor and the way they run their business.